{"rewrite":{"id":"r_fffd5d25240927c33f765019","clusterId":"c_6041b43a459bedba2dde2d04","slug":"binary-bloom-launches-with-kagura-mea-perfume-pre-orders-open-october-30","model":"deepseek-v4-1-flash","headline":"BINARY BLOOM Launches With Kagura Mea Perfume, Pre-Orders Open October 30","summary":"Adways subsidiary AWU opened pre-orders on October 30, 2026 for BINARY BLOOM, a VTuber fragrance brand, with its first collaboration being an original perfume supervised by Kagura Mea. The lineup is a 50ml eau de toilette at 8,800 yen, a fragrance tag at 2,200 yen, and a set at 11,000 yen with a sticker. Orders close November 30, with shipping from mid-February 2027.","whyItMatters":"The brand draws on the Adways group's agency work with Nanashi Inc. and Varium, which makes this less a one-off perfume tie-in than a group attempt to sell VTuber fandom as a packaged scent line with more collaborations planned.","webCardHtml":"\u003cp\u003eThe scent was devised by Kagura Mea under the concept of \u0026#34;a scent that turns you into a woman,\u0026#34; and she supervised the blend. It opens on citrus, green and herbal top notes, moves into jasmine and tea, and closes on rose and musk.\u003c/p\u003e\u003cp\u003eOrders run through the BINARY BLOOM official store from October 30 at noon to November 30 at 3:00 Japan time, with deliveries starting sequentially from mid-February 2027. The fragrance tag uses the same components as the eau de toilette, and the set adds one sticker.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eEau de Toilette 50ml\u003c/strong\u003e: 8,800 yen, citrus and green top notes, jasmine and tea middle, rose and musk finish\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFragrance Tag\u003c/strong\u003e: 2,200 yen, same fragrance components as the eau de toilette\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eEau de Toilette + Fragrance Tag Set\u003c/strong\u003e: 11,000 yen, includes one sticker per set\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"BINARY BLOOM launches with merch priced like collectibles, not cosmetics: the 11,000 yen set with a sticker sells the Kagura Mea name as much as the scent.","twitterPost":"BINARY BLOOM prices Kagura Mea's perfume as fan merch first: the 11,000 yen set throws in a sticker, not a sample.","threadsPost":"BINARY BLOOM is selling Kagura Mea's perfume as collectible first. The lineup tops out at an 11,000 yen set that includes a sticker, so the purchase is a fan purchase, and AWU is pricing the name, not the 50ml bottle.","newsletterBlurb":"AWU, an Adways subsidiary, launched BINARY BLOOM, a fragrance brand built around VTubers, and its first collaboration is a perfume supervised by Kagura Mea. Pre-orders opened October 30 and run to November 30, with shipping from mid-February 2027. The line includes a 50ml eau de toilette, a fragrance tag, and a set with a sticker.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/161628\",\"title\":\"VTuber fragrance brand \\\"BINARY BLOOM\\\" releases original perfume supervised by Kagura Mea; pre-orders start 10/30\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5331,"outputTokens":853,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1793341186,"createdAt":"2026-10-30T06:15:56.000Z","publishedAt":"2026-10-30T06:18:28.000Z","updatedAt":"2026-10-30T06:18:28.000Z"},"cluster":{"id":"c_6041b43a459bedba2dde2d04","canonicalTitle":"VTuber香水ブランド「BINARY BLOOM」より、神楽めあ監修のオリジナル香水が登場　10/30より予約販売開始","representativeArticleId":"a_9c72aa1cac9aa634b25d6f81","sourceCount":2,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"BINARY BLOOM\"],\"studios\":[\"Adways\",\"AWU\"],\"people\":[\"Kagura Mea\"],\"type\":\"release\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-30T05:41:34.000Z","lastSeenAt":"2026-10-30T06:59:07.000Z","updatedAt":"2026-10-30T07:04:57.000Z"},"attribution":[{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/?p=1673127","title":"個人勢VTuber「神楽めあ」さんのコラボ香水が登場。「女になる香り」をコンセプトに、神楽めあさん本人が監修したオリジナル香水"},{"source":"PANORA","url":"https://panora.tokyo/archives/161628","title":"VTuber香水ブランド「BINARY BLOOM」より、神楽めあ監修のオリジナル香水が登場　10/30より予約販売開始"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["BINARY BLOOM"],"studios":["Adways","AWU"],"people":["Kagura Mea"],"type":"release","domain":"vtuber","is_roundup":false},"keyFacts":["AWU, a subsidiary of Adways, launched the VTuber fragrance brand BINARY BLOOM.","The first BINARY BLOOM collaboration is a perfume supervised by Kagura Mea.","Pre-orders opened October 30, 2026 and close November 30 at 3:00 Japan time.","The 50ml eau de toilette costs 8,800 yen and the fragrance tag costs 2,200 yen.","Deliveries are scheduled to begin sequentially from mid-February 2027."],"pageLinks":{"healthSlugs":["binary-bloom","adways","awu","kagura-mea"],"storySlugs":[],"entities":[{"slug":"binary-bloom","supported":0,"disputed":0,"contradicted":0,"unverified":5,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"adways","supported":0,"disputed":0,"contradicted":0,"unverified":1,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"awu","supported":0,"disputed":0,"contradicted":0,"unverified":1,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"kagura-mea","supported":0,"disputed":0,"contradicted":0,"unverified":3,"overall":"unverified","story_count":3,"has_dossier":true}],"stories":[],"entitiesOk":true,"storiesOk":true}}