{"rewrite":{"id":"r_a8d561754ae37bdd815140b2","clusterId":"c_e0d8cf8ad618dac08aeca7f8","slug":"belle-spinoff-animersive-live-opens-at-mon-takanawa-with-smartphone-app","model":"deepseek-v4-1-flash","headline":"Belle Spinoff Animersive Live Opens at MoN Takanawa With Smartphone App","summary":"A spinoff story set five years after Mamoru Hosoda's film Belle has opened at MoN Takanawa: The Museum of Narratives Box1000 in Takanawa, Tokyo. Titled Belle - PROJECT LAYRA -, the animersive live follows LAYRA, a new artist produced by Hiro-chan, at a music festival inside the virtual world U. Before the show, audiences install the TAKANAWA GATEWAY CITY app and calibrate their phones inside the venue.","whyItMatters":"The production turns the audience's own phones into part of the staging, so the venue's immersion depends on a device the crowd already carries rather than on the screen alone.","webCardHtml":"\u003cp\u003eThe venue opened in March 2026 and its theater has LED displays across the stage front and both side walls. Thirty minutes before showtime the screens already show the scenery of U. A pre-show announcement tells the audience their bodies were scanned on entry and that they sit in the space as avatars, or As. Koga-ryu Ninja Ponpoko and Peanuts-kun appear as news anchors delivering updates from U, and Hiro-chan explains festival etiquette. A standing area in front of the stage carries the music festival atmosphere. The smartphone app TAKANAWA GATEWAY CITY handles seat-number entry and calibration.\u003c/p\u003e","blueskyPost":"Belle - PROJECT LAYRA - makes the audience's own phones part of the staging, with calibration inside the venue before the show. Hiro-chan's new artist LAYRA performs at a U festival five years after Hosoda's film.","twitterPost":"Belle - PROJECT LAYRA - puts the audience's phones in the staging: calibration happens inside the venue, not at home.","threadsPost":"Belle - PROJECT LAYRA - turns the phone into set dressing. Audiences install the Takanawa GATEWAY CITY app and calibrate inside MoN Takanawa before LAYRA, Hiro-chan's new artist, performs at a U festival set five years after Hosoda's film.","newsletterBlurb":"Belle - PROJECT LAYRA - has opened at MoN Takanawa: The Museum of Narratives Box1000 in Takanawa, Tokyo. The animersive live is a spinoff set five years after the film and follows LAYRA, a new artist produced by Hiro-chan, at a music festival inside the virtual world U. Audiences install the TAKANAWA GATEWAY CITY app on their phones for seat entry and calibration before the show.","attributionJson":"[{\"source\":\"MoguLive\",\"url\":\"https://www.moguravr.com/project-layra-report/\",\"title\":\"What Is an \\\"Animersive Live\\\"? A New Immersive Experience Where Your Smartphone Becomes a Production Device - A Report on \\\"Belle - PROJECT LAYRA -\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4685,"outputTokens":665,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792668138,"createdAt":"2026-10-22T11:18:09.000Z","publishedAt":"2026-10-22T11:21:09.000Z","updatedAt":"2026-10-22T11:21:09.000Z"},"cluster":{"id":"c_e0d8cf8ad618dac08aeca7f8","canonicalTitle":"「アニマーシブライブ」とは何なのか？ スマホが演出装置になる、新たな没入体験――「竜とそばかすの姫 – PROJECT LAYRA -」体験レポート","representativeArticleId":"a_0718daf8742d68f12af56d6a","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[\"Belle\"],\"manga_titles\":[],\"work_titles\":[\"Belle – PROJECT LAYRA -\"],\"studios\":[\"Studio Chizu\"],\"people\":[\"Mamoru Hosoda\"],\"type\":\"event\",\"domain\":\"anime\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-22T10:00:00.000Z","lastSeenAt":"2026-10-22T10:00:00.000Z","updatedAt":"2026-10-22T11:21:07.000Z"},"attribution":[{"source":"MoguLive","url":"https://www.moguravr.com/project-layra-report/","title":"「アニマーシブライブ」とは何なのか？ スマホが演出装置になる、新たな没入体験――「竜とそばかすの姫 – PROJECT LAYRA -」体験レポート"}],"entities":{"anime_titles":["Belle"],"manga_titles":[],"work_titles":["Belle – PROJECT LAYRA -"],"studios":["Studio Chizu"],"people":["Mamoru Hosoda"],"type":"event","domain":"anime","is_roundup":false},"keyFacts":null}