{"rewrite":{"id":"r_b97f2e2b0ecabb9bc27ca9ef","clusterId":"c_8051d942ae8282ecb69d7aea","slug":"bandai-spirits-reveals-gundam-xmx-gunpla-brand-for-china","model":"deepseek-v4-1-flash","headline":"Bandai Spirits Reveals GUNDAM XMX Gunpla Brand For China","summary":"Bandai Spirits announced GUNDAM XMX, a new Gunpla brand aimed at Gundam fans in China. The kits stand about 11cm tall, drop the usual realistic and SD proportions for a new design, and use a joint structure built for posing. Parts come off without tools and some are pre-painted. The first lineup is a blind box of Strike Gundam from Mobile Suit Gundam SEED in six types, five standard plus one secret, at 59.9 yuan, roughly 1,400 yen.","whyItMatters":"Bandai Spirits is building a Gunpla line from the design up for Chinese buyers, starting at under 60 yuan and leading with a SEED suit rather than the RX-78-2, with the RX-78-2 held back for the second lineup and 00 and UC to follow.","webCardHtml":"\u003cp\u003eThe Strike Gundam headliner comes from Mobile Suit Gundam SEED and is split across six boxes: five standard types and one secret type. The RX-78-2 Gundam is set for the second lineup, with Mobile Suit Gundam 00 and Mobile Suit Gundam UC listed as later additions. Bandai Spirits says the 11cm kits use a new joint structure for a range of dynamic poses, that parts can be removed without tools, and that some parts are pre-painted, aimed at people starting Gunpla.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eStrike Gundam (Mobile Suit Gundam SEED)\u003c/strong\u003e: First lineup, six blind box types: five standard plus one secret\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eRX-78-2 Gundam\u003c/strong\u003e: Second lineup, currently in planning\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMobile Suit Gundam 00\u003c/strong\u003e: Scheduled to appear sequentially\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMobile Suit Gundam UC\u003c/strong\u003e: Scheduled to appear sequentially\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"At 59.9 yuan for a blind box, GUNDAM XMX prices a Strike GUNDAM at Chinese hobbyist mass-market rates, not the import markup Gunpla normally carries there.","twitterPost":"A 59.9 yuan blind box puts GUNDAM XMX at mass-market pricing the import channel rarely reaches in China.","threadsPost":"GUNDAM XMX drops the realistic and SD proportions for new 11cm designs, and tool-free parts with some pre-painting. The 59.9 yuan blind box is priced for mass-market China, not the import markup Gunpla usually carries there.","newsletterBlurb":"Bandai Spirits announced GUNDAM XMX, a new Gunpla brand for China. The kits stand about 11cm, use a new joint structure for posing, and can be taken apart without tools, with some parts pre-painted. The first lineup is Strike Gundam from Mobile Suit Gundam SEED in six blind box types, five standard and one secret, at 59.9 yuan.","attributionJson":"[{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/10/07/188902.html\",\"title\":\"Gunpla's New China-Focused Brand \\\"GUNDAM XMX\\\" Launches! First Lineup Features \\\"Strike Gundam\\\" in All 6 Types via \\\"Blind Format\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4926,"outputTokens":824,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791370338,"createdAt":"2026-10-07T10:47:28.000Z","publishedAt":"2026-10-07T10:51:09.000Z","updatedAt":"2026-10-07T10:51:09.000Z"},"cluster":{"id":"c_8051d942ae8282ecb69d7aea","canonicalTitle":"ガンプラの中国向け新ブランド「GUNDAM XMX」始動！第1弾は「ストライクガンダム」全6種を“ブラインド形式”で収録","representativeArticleId":"a_bfac6fcd227aa58920386d3e","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"GUNDAM XMX\",\"Strike Gundam\",\"RX-78-2 Gundam\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-07T09:45:03.000Z","lastSeenAt":"2026-10-07T09:45:03.000Z","updatedAt":"2026-10-07T10:51:06.000Z"},"attribution":[{"source":"Inside","url":"https://www.inside-games.jp/article/2026/10/07/188902.html","title":"ガンプラの中国向け新ブランド「GUNDAM XMX」始動！第1弾は「ストライクガンダム」全6種を“ブラインド形式”で収録"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["GUNDAM XMX","Strike Gundam","RX-78-2 Gundam"],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":null}