{"rewrite":{"id":"r_3aab43e0ff57af435a30bf6f","clusterId":"c_a325c1ebe3f177f256303265","slug":"backrooms-film-stakes-out-akasaka-with-real-3d-ad-and-hidden-live-stream","model":"deepseek-v4-flash","headline":"Backrooms Film Stakes Out Akasaka with Real 3D Ad and Hidden Live Stream","summary":"A24's Backrooms, the feature debut of 21-year-old Kane Parsons, opened September 4. To promote it, a real 3D advertisement recreating the film's liminal space appeared in a vacant glass-walled room in Akasaka, staged by PINPIN STUDIO. Sightings posted on X drew over 88,000 likes. A YouTube Live surveillance stream runs until September 13, but the link is undisclosed; viewers are meant to find it themselves.","whyItMatters":"The campaign extends the film's found-footage conceit into the real world, hiding the live stream link so viewers discover it on YouTube rather than being handed it.","webCardHtml":"\u003cp\u003eParsons was 16 when he posted the YouTube short The Backrooms (Found Footage); he planned the feature at 17 and shot it at 19, with A24 attached. The Akasaka display, handled by PINPIN STUDIO, turns a glass-walled room into a 3D advertisement, and the eerie pile of furniture reuses junk items from the reuse market.\u003c/p\u003e\u003cp\u003eThe surveillance stream is a listening live: the film\u0026#39;s soundtrack plays, but the link is not published, and the distributor says viewers should discover it on YouTube. The ad runs September 1 to 13 at Shinyo Building 2F in Akasaka.\u003c/p\u003e","blueskyPost":"Backrooms opens today, and its marketing is a real 3D ad in Akasaka plus a hidden YouTube Live surveillance stream. The link is undisclosed on purpose. Viewers are meant to find it themselves. The display runs through September 13.","twitterPost":"Backrooms is out. A24's campaign: a real 3D ad in Akasaka recreating the liminal space, plus a YouTube Live surveillance stream with the link deliberately hidden. Runs through Sept 13.","threadsPost":null,"newsletterBlurb":"The Backrooms feature opens today with an unusual campaign: a real 3D advertisement in Akasaka recreating the film's liminal space, staged by PINPIN STUDIO, and a YouTube Live surveillance stream whose link is deliberately undisclosed. Sightings on X drew over 88,000 likes. The display runs through September 13.","attributionJson":"[{\"source\":\"Cinema Today\",\"url\":\"https://www.cinematoday.jp/news/N0156712\",\"title\":\"A24's 'Backrooms' Unsettling Real 3D Ad Appears in Akasaka, Also a YouTube Live Stream to Find It Yourself\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4368,"outputTokens":2148,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":null,"createdAt":"2026-09-04T03:46:37.000Z","publishedAt":"2026-09-04T03:46:46.000Z","updatedAt":"2026-09-04T03:46:46.000Z"},"cluster":{"id":"c_a325c1ebe3f177f256303265","canonicalTitle":"A24『バックルームズ』不穏なリアル3D広告が赤坂に出現　自分で探すYouTubeライブ配信も実施","representativeArticleId":"a_ec0b98c4f2e63c794445353a","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Backrooms\"],\"studios\":[\"A24\"],\"people\":[],\"type\":\"announcement\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-04T03:00:00.000Z","lastSeenAt":"2026-09-04T03:00:00.000Z","updatedAt":"2026-09-04T03:46:41.000Z"},"attribution":[{"source":"Cinema Today","url":"https://www.cinematoday.jp/news/N0156712","title":"A24『バックルームズ』不穏なリアル3D広告が赤坂に出現　自分で探すYouTubeライブ配信も実施"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Backrooms"],"studios":["A24"],"people":[],"type":"announcement","domain":"other","is_roundup":false},"keyFacts":null}