{"rewrite":{"id":"r_ea459ea44e8dbe4582105d3b","clusterId":"c_38218cea1c5aa6a0d24de0a6","slug":"apple-sets-september-10-event-new-iphone-expected","model":"deepseek-v4-flash","headline":"Apple Sets September 10 Event, New iPhone Expected","summary":"Apple announced on August 27, 2026, that it will hold an online event on September 10, 2026, at 2:00 a.m. Japan time. The event, with the catchphrase \"Surprise and shine,\" is expected to introduce new iPhone models. Reports point to the iPhone 18 Pro and iPhone 18 Pro Max, along with Apple's first foldable iPhone, which sources call the iPhone Ultra. The event date follows Apple's usual early-September schedule, a year after the iPhone 17 series announcement. The foldable iPhone is the main focus, with estimated retail prices of $2,000 to $2,500, roughly 320,000 to 400,000 yen. Market research firm IDC predicts first-year shipments will exceed 10 million units. The iPhone 18 Pro models are expected to keep similar designs, with upgrades including a variable aperture main camera, a smaller Dynamic Island, and the C2 modem chip. The standard iPhone 18, iPhone 18e, and iPhone Air are not expected at this event, possibly arriving in spring 2027. Apple Watch Series 12 and Apple Watch Ultra 4 may also appear. The event streams on Apple's website, YouTube, and Apple TV.","whyItMatters":"This event could mark Apple's entry into the foldable smartphone market, where Samsung currently leads, with IDC predicting Apple will capture 25% of foldable shipments in 2026 and 40% by 2027.","webCardHtml":"\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n\u003cli\u003eThe event streams on Apple\u0026#39;s website, YouTube, and Apple TV, and the English version of the invitation adds \u0026#34;Good morning, world\u0026#34; for Japan.\u003c/li\u003e\n\u003cli\u003eRumor roundups in the sources flag a possible variable aperture camera as an iPhone 18 Pro Max-only feature, rather than shared across both Pro models.\u003c/li\u003e\n\u003cli\u003eFoldable iPhone rumors covered in the cluster include no telephoto lens, no Face ID (possibly replaced by Touch ID), a passport-sized aspect ratio, and an iPad-like app layout.\u003c/li\u003e\n\u003cli\u003eCounterpoint Research predicts Apple will take 29% of foldable display panel procurement in 2026 and that the iPhone Ultra\u0026#39;s entry will raise average foldable smartphone prices by 18%.\u003c/li\u003e\n\u003cli\u003eIDC research director Nabila Popal told Bloomberg the foldable iPhone\u0026#39;s debut \u0026#34;will help avoid a double-digit decline rate for foldable smartphones this year,\u0026#34; with market growth of 12.6% in 2026 accelerating to 18% in 2027.\u003c/li\u003e\n\u003cli\u003eSamsung led the foldable market in 2025 with a 40% share, expected to drop to 32% in 2026; its Galaxy Z Fold 8, released August 2026, carries a passport-sized aspect ratio and retails at $1,899 (269,800 yen in Japan).\u003c/li\u003e\n\u003cli\u003eThe iPhone 18 Pro and Pro Max are rumored in four body colors: dark cherry, black, silver, and light blue.\u003c/li\u003e\n\u003cli\u003eApple Watch Series 12 and Ultra 4 are expected to keep their designs, focusing on new SoCs and health features rather than major changes.\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e","blueskyPost":"Apple's September 10 event is set a year after the iPhone 17 announcement, but the real weight is the iPhone Ultra's $2,000 to $2,500 price, a range that makes IDC's 10 million first-year shipment forecast a bold call.","twitterPost":"Apple's September 10 event may hinge on the iPhone Ultra at $2,000 to $2,500. IDC predicts 10 million first-year units, a target that tests foldable demand.","threadsPost":"Apple's September 10 event is scheduled for 2 a.m. Japan time, but the price is the headline risk. The iPhone Ultra, at $2,000 to $2,500, is Apple's first foldable and IDC forecasts over 10 million first-year shipments. That projection assumes foldables can sell at a luxury price point.","newsletterBlurb":"Apple's \"Surprise and shine\" event is set for September 10, likely unveiling the iPhone 18 Pro line and possibly the first foldable iPhone. Industry analysts forecast strong sales, but the standard iPhone 18 may wait until spring. Here is the full rundown.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/990/G999013/20260827050/\",\"title\":\"Will the Rumored Foldable iPhone Appear? Apple Announces Online Event for September 10\"},{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/430/4430111/?rss\",\"title\":\"Folding iPhone and iPhone 18 Pro to Appear? Apple Event Starts September 10 at 2 AM\"},{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20260827-apple-officially-announces-iphone-event/\",\"title\":\"Apple to hold 'Surprise and shine.' event on September 10 at 2:00 a.m. Japan time, new iPhone expected\"},{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20260827-apple-ship-10-million-foldable-iphones/\",\"title\":\"Industry Analyst Predicts Apple's Foldable iPhone (iPhone Ultra) to Ship Over 10 Million Units in First Year\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":13029,"outputTokens":1522,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787858753,"createdAt":"2026-08-27T19:21:06.000Z","publishedAt":"2026-08-27T19:21:44.000Z","updatedAt":"2026-08-27T19:21:06.000Z"},"cluster":{"id":"c_38218cea1c5aa6a0d24de0a6","canonicalTitle":"Appleが発表イベント「Surprise and shine.」を9月10日2時に開催、新型iPhoneが登場か","representativeArticleId":"a_2ac9310c6d3b630362aa2058","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"iPhone 18\",\"iPhone Ultra\"],\"studios\":[\"Apple\"],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-27T01:43:00.000Z","lastSeenAt":"2026-08-27T13:55:00.000Z","updatedAt":"2026-08-27T19:21:45.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/990/G999013/20260827050/","title":"出るか噂の「二つ折り型iPhone」Appleが9月10日にオンラインイベント開催を予告"},{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/430/4430111/?rss","title":"折りたたみiPhoneにiPhone 18 Pro登場か!? Apple Eventは9月10日2時から"},{"source":"GIGAZINE","url":"https://gigazine.net/news/20260827-apple-ship-10-million-foldable-iphones/","title":"Appleの折りたたみiPhone(iPhone Ultra)は発売初年度に1000万台以上を出荷すると業界アナリストが予測"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["iPhone 18","iPhone Ultra"],"studios":["Apple"],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":["Apple will hold an online event on September 10, 2026, at 2:00 a.m. Japan time.","The event is expected to announce the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable iPhone, called iPhone Ultra.","IDC predicts the iPhone Ultra will ship over 10 million units in its first year, with an estimated retail price of $2,000 to $2,500.","The iPhone 18 Pro models are rumored to feature a variable aperture main camera and a smaller Dynamic Island.","The standard iPhone 18, iPhone 18e, and iPhone Air are not expected at the September event, possibly releasing in spring 2027."]}