{"rewrite":{"id":"r_4a467c76b6c829dfc3d35be1","clusterId":"c_6139558d9d4a645a02f4426e","slug":"aoyama-shoji-makes-first-virtual-market-appearance-with-joint-shop","model":"deepseek-v4-flash","headline":"Aoyama Shoji Makes First Virtual Market Appearance With Joint Shop","summary":"Aoyama Shoji Co., Ltd. will debut at Virtual Market 2026 Summer with a joint shop of Yofuku no Aoyama and SUIT SQUARE. The company aims to connect with younger generations in the metaverse, offering immersive spatial content and avatar customer service without direct sales, focusing instead on gathering user feedback for future shopping experiences.","whyItMatters":"A major Japanese business wear retailer is using a metaverse event to test new customer touchpoints and brand perception with a demographic that traditional advertising has struggled to reach.","webCardHtml":"\u003cp\u003eAoyama Shoji Co., Ltd. will appear at Virtual Market for the first time this July, operating a joint booth for its Yofuku no Aoyama and SUIT SQUARE brands. The company said it sees the metaverse as a way to open two-way communication with people in their 20s and 30s, a group it has found hard to reach through TV commercials and other conventional channels. The booth will not sell anything directly. Instead, it will display functional suits and office casual coordination, then watch how visitors react. Aoyama Shoji plans to use that data to design new shopping experiences later.\u003c/p\u003e\u003cp\u003eThe booth includes a VR action show featuring a hero of light and a hero of darkness, each wearing a different suit line. Motion actor Masahiro Inoue, known for his lead role in Kamen Rider, performs the fight choreography. Visitors can also try on 3D models of the new Minna no Suit line using popular avatars Shinano and Raku, and take home free 3D models of those outfits.\u003c/p\u003e","blueskyPost":"Aoyama Shoji, the parent of Yofuku no Aoyama and SUIT SQUARE, is setting up a joint shop at Virtual Market 2026 Summer. No direct sales-just testing how younger users react to suits in VR.","twitterPost":"Aoyama Shoji brings Yofuku no Aoyama and SUIT SQUARE to Virtual Market 2026 Summer. No direct sales-just testing how younger users react to suits in VR. Motion actor Masahiro Inoue performs a VR suit hero show.","threadsPost":null,"newsletterBlurb":"Aoyama Shoji Co., Ltd. will make its first appearance at Virtual Market 2026 Summer with a joint shop of Yofuku no Aoyama and SUIT SQUARE. The company will not sell anything directly, instead focusing on gathering user feedback on suit displays to inform future shopping experiences. The booth features a VR action show performed by Kamen Rider alum Masahiro Inoue.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/146832\",\"title\":\"Aoyama Shoji makes first appearance at VR event \\\"Virtual Market\\\" with joint shop of Yofuku no Aoyama and SUIT SQUARE\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4226,"outputTokens":661,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782610107,"createdAt":"2026-06-28T01:23:14.000Z","publishedAt":"2026-06-28T01:25:24.000Z","updatedAt":"2026-06-28T01:25:24.000Z"},"cluster":{"id":"c_6139558d9d4a645a02f4426e","canonicalTitle":"青山商事がVRイベント「バーチャルマーケット」に洋服の青山、SUIT SQUAREの合同ショップで初出展","representativeArticleId":"a_a81c1725330e89a33c41f254","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"遠藤 泰三\"],\"type\":\"event\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-25T02:15:49.000Z","lastSeenAt":"2026-06-25T02:15:49.000Z","updatedAt":"2026-06-28T01:25:24.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/146832","title":"青山商事がVRイベント「バーチャルマーケット」に洋服の青山、SUIT SQUAREの合同ショップで初出展"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["遠藤 泰三"],"type":"event","domain":"other","is_roundup":false},"keyFacts":["Aoyama Shoji Co., Ltd. will appear at Virtual Market 2026 Summer in July, operating a joint booth for its Yofuku no Aoyama and SUIT SQUARE brands.","The booth will not sell anything directly; it will display functional suits and office casual coordination to gather visitor feedback for future shopping experiences.","The booth includes a VR action show featuring a hero of light and a hero of darkness, with motion actor Masahiro Inoue performing the fight choreography.","Visitors can try on 3D models of the new Minna no Suit line using popular avatars Shinano and Raku, and take home free 3D models of those outfits.","Aoyama Shoji aims to connect with people in their 20s and 30s, a demographic it has found hard to reach through TV commercials and other conventional channels."]}