{"rewrite":{"id":"r_d2758a2b4e0fb32a288cb82f","clusterId":"c_636194dd125920c218bc7add","slug":"anime-market-reaches-28-22-billion-as-overseas-spending-hits-57-1-share","model":"deepseek-v4-1-flash","headline":"Anime Market Reaches $28.22 Billion As Overseas Spending Hits 57.1% Share","summary":"Preliminary figures presented at TIFFCOM on October 30 put the broader anime market at ¥4.45 trillion ($28.22 billion) for 2025, up 15.8% from 2024. Overseas spending reached ¥2.54 trillion ($16.13 billion), up 17.2%, and the overseas share rose to 57.1% from 56.5%. Production company revenue was ¥505.5 billion ($3.21 billion), up 8.4%.","whyItMatters":"The gap between a $28.22 billion market and $3.21 billion in studio revenue is the beat's real story, since production committee payouts and rights retention decide how much of that overseas growth actually reaches the studios.","webCardHtml":"\u003cp\u003eMasahiro Hasegawa, editor-in-chief of the Anime Industry Report, presented the 2025 preliminary numbers ahead of next year\u0026#39;s report. He separated the wider market, which counts merchandising, games, music and live entertainment alongside animation, from the narrower measure of what production companies themselves earn. Hasegawa said international revenues do not necessarily come directly to the animation companies, because money flows to production committees and is distributed among their members.\u003c/p\u003e\u003cp\u003eHe also noted that more production companies are retaining rights to their work, which lets them collect domestic and overseas licensing revenue while production costs rise. Kazuko Ishikawa, president of the Association of Japanese Animations and of Nippon Animation, opened the session by saying the potential keeps expanding and that many creators now develop works with overseas expansion in mind.\u003c/p\u003e","blueskyPost":"Overseas buyers now cover 57.1% of anime spending, so the growth line for Japanese studios runs through foreign licensing desks. Domestic demand no longer sets the pace of the $28.22 billion market.","twitterPost":"Overseas spending is 57.1% of the $28.22 billion anime market, so Japanese studios now answer to foreign licensing desks first.","threadsPost":"Overseas buyers supply 57.1% of the $28.22 billion anime market, and their spending grew 17.2% while production company revenue grew 8.4%. The money moving fastest sits furthest from the studios that make the work.","newsletterBlurb":"Preliminary 2025 figures at TIFFCOM put the wider anime market at ¥4.45 trillion ($28.22 billion), with overseas spending at 57.1% of the total. Production company revenue was ¥505.5 billion ($3.21 billion). The presentation stressed that market size does not pass straight through to the studios, since production committees distribute the money.","attributionJson":"[{\"source\":\"Cartoon Brew\",\"url\":\"https://www.cartoonbrew.com/anime/anime-28-billion-japanese-studios-global-growth-268825.html\",\"title\":\"Anime Is A $28 Billion Business: Here's How Japanese Studios Are Capitalizing On Its Global Growth\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5551,"outputTokens":854,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1793633341,"createdAt":"2026-11-02T15:23:13.000Z","publishedAt":"2026-11-02T15:27:59.000Z","updatedAt":"2026-11-02T15:27:59.000Z"},"cluster":{"id":"c_636194dd125920c218bc7add","canonicalTitle":"Anime Is A $28 Billion Business: Here’s How Japanese Studios Are Capitalizing On Its Global Growth","representativeArticleId":"a_55d61449d3b30fb175c73319","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"Nippon Animation\",\"Production I.G\"],\"people\":[\"Hitomi Hiratsuka\",\"Yoko Ueda\"],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-11-02T14:44:04.000Z","lastSeenAt":"2026-11-02T14:44:04.000Z","updatedAt":"2026-11-02T15:27:59.000Z"},"attribution":[{"source":"Cartoon Brew","url":"https://www.cartoonbrew.com/anime/anime-28-billion-japanese-studios-global-growth-268825.html","title":"Anime Is A $28 Billion Business: Here’s How Japanese Studios Are Capitalizing On Its Global Growth"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["Nippon Animation","Production I.G"],"people":["Hitomi Hiratsuka","Yoko Ueda"],"type":"business","domain":"industry","is_roundup":false},"keyFacts":["The broader anime market reached ¥4.45 trillion ($28.22 billion) in 2025, up 15.8% from 2024.","Overseas spending accounted for ¥2.54 trillion ($16.13 billion), or 57.1% of the total.","Production company revenue reached ¥505.5 billion ($3.21 billion), up 8.4%.","The figures were presented at TIFFCOM on October 30, ahead of the Anime Industry Report 2026.","Japan's content industry targets ¥20 trillion in overseas sales by 2033, with anime expected to contribute ¥6 trillion."],"pageLinks":{"healthSlugs":["nippon-animation","production-i-g","hitomi-hiratsuka","yoko-ueda"],"storySlugs":[],"entities":[{"slug":"nippon-animation","supported":0,"disputed":0,"contradicted":0,"unverified":5,"overall":"unverified","story_count":4,"has_dossier":true},{"slug":"production-i-g","supported":3,"disputed":0,"contradicted":0,"unverified":7,"overall":"green","story_count":13,"has_dossier":true},{"slug":"hitomi-hiratsuka","supported":0,"disputed":0,"contradicted":0,"unverified":0,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"yoko-ueda","supported":0,"disputed":0,"contradicted":0,"unverified":0,"overall":"unverified","story_count":1,"has_dossier":false}],"stories":[],"entitiesOk":true,"storiesOk":true}}