{"rewrite":{"id":"r_31139d3f1507ffe84080b6b5","clusterId":"c_92e49cc67666a8d2b31bda06","slug":"amon-hirai-creates-original-perfume-with-kinkuma-perfume-at-oshi-katsu-expo","model":"deepseek-v4-flash","headline":"Amon Hirai Creates Original Perfume With Kinkuma Perfume at Oshi-Katsu EXPO","summary":"Actor Amon Hirai visited the Kinkuma Perfume booth at the Oshi-Katsu EXPO in Tokyo on June 25 and spent about an hour blending an original fragrance. Orders open in mid-July, with a feature article detailing the perfume's name, package design, and Hirai's thoughts to follow on Natalie's film section.","whyItMatters":"The collaboration pairs a rising film actor with a niche perfume workshop that specializes in creator partnerships, turning a live event appearance into a limited-edition product launch.","webCardHtml":"\u003cp\u003eAmon Hirai, known for film roles including \u003ci\u003eAlps Stand no Hashi no Ho\u003c/i\u003e and the drama \u003ci\u003e40 made ni shitai 10 no koto\u003c/i\u003e, spent about an hour at the Kinkuma Perfume booth inside the Oshi-Katsu EXPO at Tokyo Big Sight on June 25. He blended fragrances to create an original perfume in collaboration with Kinkuma Perfume and Natalie. Orders are scheduled to begin in mid-July. A feature article on Natalie\u0026#39;s film section, also due in mid-July, will reveal the perfume\u0026#39;s title and package design, and include an interview where Hirai discusses the thoughts he put into the fragrance and which actor friends he would like to make perfume with. Hirai\u0026#39;s film \u003ci\u003eShinigami Barber\u003c/i\u003e opens June 26 at Shinjuku Musashino-kan and other theaters.\u003c/p\u003e","blueskyPost":"Amon Hirai spent an hour blending a fragrance at Oshi-Katsu EXPO, turning a standard booth visit into a hands-on product collaboration. The perfume will launch with a full feature on Natalie.","twitterPost":"Amon Hirai blended his own fragrance at Oshi-Katsu EXPO, turning a booth visit into a direct product collaboration.","threadsPost":"Amon Hirai spent an hour at the Kinkuma Perfume booth during Oshi-Katsu EXPO, blending his own fragrance. The collaboration goes beyond a standard endorsement: the perfume's name, package design, and Hirai's creative process will be detailed in a full feature on Natalie. Orders open mid-July.","newsletterBlurb":"Actor Amon Hirai created an original perfume at the Kinkuma Perfume booth during the Oshi-Katsu EXPO in Tokyo. Orders begin in mid-July, and a feature article on Natalie will announce the perfume's name and package design.","attributionJson":"[{\"source\":\"Eiga Natalie\",\"url\":\"https://natalie.mu/eiga/news/677804\",\"title\":\"Amon Hirai and Kinkuma Perfume Collaborate on Perfume Sales, Enjoying Production at Oshi-Katsu EXPO Booth\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":3898,"outputTokens":590,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782534750,"createdAt":"2026-06-27T04:23:48.000Z","publishedAt":"2026-06-27T04:25:24.000Z","updatedAt":"2026-06-27T04:25:24.000Z"},"cluster":{"id":"c_92e49cc67666a8d2b31bda06","canonicalTitle":"平井亜門と金熊香水のコラボ香水販売決定、推し活EXPO内ブースで制作楽しむ","representativeArticleId":"a_338fb4b6c23e1931a5e823db","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"Hirai Amon\"],\"type\":\"announcement\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-25T10:42:00.000Z","lastSeenAt":"2026-06-25T10:42:00.000Z","updatedAt":"2026-06-27T04:25:25.000Z"},"attribution":[{"source":"Eiga Natalie","url":"https://natalie.mu/eiga/news/677804","title":"平井亜門と金熊香水のコラボ香水販売決定、推し活EXPO内ブースで制作楽しむ"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["Hirai Amon"],"type":"announcement","domain":"other","is_roundup":false},"keyFacts":["Actor Amon Hirai spent about an hour blending an original perfume at the Kinkuma Perfume booth during the Oshi-Katsu EXPO at Tokyo Big Sight on June 25.","Orders for the perfume open in mid-July.","Hirai's film Shinigami Barber opens June 26 at Shinjuku Musashino-kan and other theaters."]}