{"rewrite":{"id":"r_24204e8b704d4df0e16fd28d","clusterId":"c_5e539e65a472170678291d7f","slug":"ai-backlash-sim-the-social-network-y-wins-bronze-at-new-york-festivals","model":"deepseek-v4-flash","headline":"AI Backlash Sim 'The Social Network Y' Wins Bronze at New York Festivals","summary":"The AI backlash simulation experience 'The Social Network Y - Guaranteed to Go Viral,' created as a promotion for the film 'Not My Firestorm,' won Bronze in the Use of AI category at the New York Festivals Advertising Awards 2026. The campaign was played over 1 million times in its first five days after release in September 2025, generating over 100 million social media impressions and over 10 million video views.","whyItMatters":"The award recognizes an AI-driven campaign that turned the film's theme of online firestorms into an interactive experience, rather than using AI for efficiency or convenience.","webCardHtml":"\u003cp\u003eThe promotional campaign for the film \u0026#39;Not My Firestorm\u0026#39; (distributed by Shochiku) has taken a Bronze award at the New York Festivals Advertising Awards 2026. The work, titled \u0026#39;The Social Network Y - Guaranteed to Go Viral,\u0026#39; won in the Use of AI category of the DIGITAL/MOBILE: Best Use division. It was also named a finalist in the Immersive \u0026amp; Conversational Experiences category of the THE FUTURE NOW: BEST USE division.\u003c/p\u003e\u003cp\u003eDeveloped by no plan Co., Ltd., the content uses AI trained on nitpicking and malicious leaps of logic to generate an unwarranted backlash scenario from a single user-uploaded photo. The experience simulates a fictional SNS called Y, where positive comments gradually turn into criticism. The campaign launched in September 2025 and was played over 1 million times in its peak five days, with over 100 million total social media impressions and over 10 million total video views.\u003c/p\u003e\u003cp\u003eCreative director Sakiko Kamiyama said the team aimed to connect the experience to the film\u0026#39;s theme of firestorms, turning the advertisement into the user\u0026#39;s own experience rather than an explanation.\u003c/p\u003e","blueskyPost":"AI backlash sim 'The Social Network Y' won Bronze at New York Festivals Advertising Awards 2026. The campaign, played 1M+ times in 5 days, uses AI to generate unwarranted backlash from a single photo.","twitterPost":"AI backlash sim 'The Social Network Y' won Bronze at New York Festivals Advertising Awards 2026. The campaign, played 1M+ times in 5 days, uses AI to generate unwarranted backlash from a single photo.","threadsPost":null,"newsletterBlurb":"The AI backlash simulation 'The Social Network Y - Guaranteed to Go Viral' won Bronze in the Use of AI category at the New York Festivals Advertising Awards 2026. The campaign, created for the film 'Not My Firestorm,' was played over 1 million times in its first five days and generated over 100 million social media impressions.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/411/4411393/?rss\",\"title\":\"AI Backlash Experience 'The Social Network \\\"Y\\\" - Guaranteed to Go Viral' Played Over 1 Million Times Wins Bronze at New York Festivals International Advertising Awards\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4279,"outputTokens":697,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781680922,"createdAt":"2026-06-17T07:16:08.000Z","publishedAt":"2026-06-17T07:19:57.000Z","updatedAt":"2026-06-17T07:19:57.000Z"},"cluster":{"id":"c_5e539e65a472170678291d7f","canonicalTitle":"100万回遊ばれたAI炎上体験『絶対にバズるSNS「Y」』、国際広告賞「New York Festivals」で『銅賞』を受賞","representativeArticleId":"a_99f43165f01cbba30f06aaf3","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"絶対にバズるSNS「Y」\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-17T05:00:00.000Z","lastSeenAt":"2026-06-17T05:00:00.000Z","updatedAt":"2026-06-17T07:19:57.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/411/4411393/?rss","title":"100万回遊ばれたAI炎上体験『絶対にバズるSNS「Y」』、国際広告賞「New York Festivals」で『銅賞』を受賞"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["絶対にバズるSNS「Y」"],"studios":[],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":["The promotional campaign 'The Social Network Y - Guaranteed to Go Viral' won Bronze in the Use of AI category at the New York Festivals Advertising Awards 2026.","The campaign was played over 1 million times in its first five days after its September 2025 launch.","It generated over 100 million social media impressions and over 10 million video views.","The AI was trained on nitpicking and malicious leaps of logic to generate unwarranted backlash from a user-uploaded photo.","The experience simulates a fictional SNS called Y, where positive comments gradually turn into criticism."]}