{"rewrite":{"id":"r_4708450d0b1d643f723e5912","clusterId":"c_2d8861424a9dd5675a40b459","slug":"adererror-taps-byeon-woo-seok-for-2026-holiday-campaign-and-new-sow-lineup","model":"deepseek-v4-1-flash","headline":"ADERERROR Taps Byeon Woo-seok for 2026 Holiday Campaign and New Sow Lineup","summary":"ADERERROR announced campaign visuals for the 2026 holiday season featuring brand ambassador and actor Byeon Woo-seok. The first installment is \"New Sow,\" a lineup that reworks the brand's stitching artwork \"Sow\" into hooded zip-ups, sweatshirts, denim, scarves and beanies. Scarves and beanies use needle punching; apparel uses cording embroidery. The collection releases in advance on the ADERERROR official online store on Thursday, November 5, then at directly operated stores from Friday, November 6.","whyItMatters":"ADERERROR is treating its Sow graphic as the brand's main visual language across products and physical store design, and the Byeon Woo-seok holiday campaign is the first installment of that rollout rather than a one-off celebrity tie-in.","webCardHtml":"\u003cp\u003e\u0026#34;Sow\u0026#34; began as a graphic about the act of sowing seeds, drawn from the span between planting and fruit. ADERERROR reads the seed as a meeting point of possibility, time, change, vitality and inheritance, and has already carried the stitching motif into the spatial design of its physical stores.\u003c/p\u003e\u003cp\u003eThe New Sow lineup applies two production techniques to that motif: needle punching on scarves and beanies, building volume by repeatedly intertwining fibers, and cording embroidery on apparel, turning lines inspired by sowing into structural three-dimensionality. ADERERROR says the collection expresses the passage and accumulation of time through precise embroidery. The campaign backdrop uses craft-oriented objects that reinterpret the seed motif.\u003c/p\u003e","blueskyPost":"ADERERROR's New Sow holiday lineup with Byeon Woo-seok lands online November 5, then in directly operated stores from November 6. Hooded zip-ups, sweatshirts, denim, scarves and beanies, with needle punching and cording embroidery on the Sow stitching motif.","twitterPost":"ADERERROR's New Sow holiday collection with Byeon Woo-seok releases online November 5 and at directly operated stores from November 6. Hooded zip-ups, sweatshirts, denim, scarves and beanies, with needle punching and cording embroidery on the Sow motif.","threadsPost":null,"newsletterBlurb":"ADERERROR has announced New Sow, the first installment of its 2026 holiday project with brand ambassador Byeon Woo-seok. The lineup covers hooded zip-ups, sweatshirts, denim, scarves and beanies, with needle punching and cording embroidery on the brand's Sow stitching graphic. It goes on sale at the ADERERROR official online store on November 5, then at directly operated stores from November 6.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/448/4448482/?rss\",\"title\":\"[ADERERROR] ADERERROR Announces 2026 Holiday Project, Releases First Installment \\\"New Sow\\\" with Actor Byeon Woo-seok\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5559,"outputTokens":802,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1793780410,"createdAt":"2026-11-04T08:15:26.000Z","publishedAt":"2026-11-04T08:18:54.000Z","updatedAt":"2026-11-04T08:18:54.000Z"},"cluster":{"id":"c_2d8861424a9dd5675a40b459","canonicalTitle":"【ADERERROR】ADERERROR、2026年ホリデープロジェクトを発表俳優ビョン・ウソクとともに、第1弾「New Sow」を公開","representativeArticleId":"a_ed1e5341009cf5f00a7b7205","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"New Sow\"],\"studios\":[\"ADERERROR\"],\"people\":[\"Byeon Woo-seok\"],\"type\":\"announcement\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-11-04T06:30:00.000Z","lastSeenAt":"2026-11-04T06:30:00.000Z","updatedAt":"2026-11-04T08:18:53.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/448/4448482/?rss","title":"【ADERERROR】ADERERROR、2026年ホリデープロジェクトを発表俳優ビョン・ウソクとともに、第1弾「New Sow」を公開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["New Sow"],"studios":["ADERERROR"],"people":["Byeon Woo-seok"],"type":"announcement","domain":"other","is_roundup":false},"keyFacts":["ADERERROR announced 2026 holiday campaign visuals featuring brand ambassador and actor Byeon Woo-seok.","The first installment, New Sow, reinterprets ADERERROR's stitching artwork Sow.","New Sow includes hooded zip-ups, sweatshirts, denim, scarves and beanies.","Scarves and beanies use needle punching, and apparel uses cording embroidery.","The collection releases on the ADERERROR official online store on Thursday, November 5, and at directly operated stores from Friday, November 6."],"pageLinks":{"healthSlugs":["new-sow","adererror","byeon-woo-seok"],"storySlugs":[],"entities":[{"slug":"new-sow","supported":0,"disputed":0,"contradicted":0,"unverified":3,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"adererror","supported":0,"disputed":0,"contradicted":0,"unverified":2,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"byeon-woo-seok","supported":0,"disputed":0,"contradicted":0,"unverified":0,"overall":"unverified","story_count":1,"has_dossier":false}],"stories":[],"entitiesOk":true,"storiesOk":true}}