{"rewrite":{"id":"r_e4bd00d851356d12a1290ce6","clusterId":"c_c3c726bbda8cb4c81e86b364","slug":"10-year-old-game-app-shukka-buta-sees-10x-sales-via-ad-solution-playtime","model":"deepseek-v4-flash","headline":"10-Year-Old Game App Shukka Buta Sees 10x Sales Via Ad Solution Playtime","summary":"Mobile ad platform adjoe reported that the decade-old game app Shukka Buta, operated by EAGLE, achieved a V-shaped recovery after integrating its Playtime ad monetization solution with a point activity system. Monthly revenue jumped from 11 million yen in June 2025 to 110 million yen in January 2026, and the app entered the Google Play Store top 10 free game rankings.","whyItMatters":"The case shows that a mature mobile game can reverse user stagnation and rising acquisition costs by combining ad-based monetization with a point reward system that keeps gameplay central.","webCardHtml":"\u003cp\u003eadjoe presented the Shukka Buta case on June 3 at GAME FUTURE SUMMIT 2026. The app, released in 2015, faced declining engagement and high customer acquisition costs in its 10th year. EAGLE representative Ryuma Hachisu responded by linking in-game missions with adjoe's Playtime ad solution and a point activity system that rewards play. The results included a 9.5x increase in installs while controlling cost per install, and retention rates well above market average (Day 1: 64.7%, Day 30: 14.1%). adjoe plans to use the model to support other mature apps' regrowth.\u003c/p\u003e","blueskyPost":"10-year-old game app Shukka Buta turned around with adjoe's Playtime ad solution and a point reward system. Monthly revenue went from ¥11M to ¥110M. The app hit the Google Play top 10 free games.","twitterPost":"10-year-old game app Shukka Buta turned around with adjoe's Playtime ad solution and a point reward system. Monthly revenue went from ¥11M to ¥110M. The app hit the Google Play top 10 free games.","threadsPost":null,"newsletterBlurb":"adjoe reported that the decade-old game Shukka Buta achieved a V-shaped recovery after integrating its Playtime ad solution with a point activity system. Monthly revenue grew 10x, installs rose 9.5x, and the app entered the Google Play Store top 10 free games. adjoe will use the case as a model for other mature apps.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/06/04/27115.html\",\"title\":\"10-year-old game app \\\"Shukka Buta\\\" achieves V-shaped recovery with 10x sales - adjoe's ad solution \\\"Playtime\\\" and point activity integration prove successful\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":3836,"outputTokens":605,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1780565065,"createdAt":"2026-06-04T09:12:59.000Z","publishedAt":"2026-06-04T09:16:19.000Z","updatedAt":"2026-06-04T09:16:19.000Z"},"cluster":{"id":"c_c3c726bbda8cb4c81e86b364","canonicalTitle":"10年目のゲームアプリ「出荷ぶた」が売上10倍のV字回復――adjoeの広告ソリューション「Playtime」とポイ活融合が奏功","representativeArticleId":"a_88d182d3760ac349377f5663","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"出荷ぶた\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-04T08:30:05.000Z","lastSeenAt":"2026-06-04T08:30:05.000Z","updatedAt":"2026-06-04T09:16:20.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/06/04/27115.html","title":"10年目のゲームアプリ「出荷ぶた」が売上10倍のV字回復――adjoeの広告ソリューション「Playtime」とポイ活融合が奏功"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["出荷ぶた"],"studios":[],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":["Mobile ad platform adjoe presented the Shukka Buta case on June 3 at GAME FUTURE SUMMIT 2026.","EAGLE representative Ryuma Hachisu linked in-game missions with adjoe's Playtime ad solution and a point activity system to address declining engagement and high customer acquisition costs.","The integration resulted in a 9.5x increase in installs while controlling cost per install, and retention rates of 64.7% on Day 1 and 14.1% on Day 30.","adjoe plans to use the Shukka Buta model to support other mature apps' regrowth."]}