{"rewrite":{"id":"r_40b35fa88c3fa7d95eeda757","clusterId":"c_78a8bd2aa2ac0488f57b8223","slug":"10-year-old-app-shukka-buta-hits-110-million-yen-monthly-sales-after-playtime-integration","model":"deepseek-v4-flash","headline":"10-Year-Old App Shukka Buta Hits 110 Million Yen Monthly Sales After Playtime Integration","summary":"At Game Future Summit 2026, EAGLE CEO Ryuma Yasu revealed that the 10-year-old simulation game Shukka Buta grew monthly sales from around 10 million yen in June 2025 to 110 million yen in half a year. The growth followed integration of adjoe's Playtime reward system, which pays users for pure play time rather than task completion.","whyItMatters":"The case shows how a mature free-to-play app can re-accelerate by targeting point-activity users who demand monetary rewards for play time, a shift from the traditional F2P model.","webCardHtml":"\u003cp\u003eAt the Game Future Summit 2026 event on June 3, EAGLE CEO Ryuma Yasu and adjoe Japan Country Manager Daisuke Hattori detailed how the 2015 simulation game Shukka Buta reversed a long plateau. Monthly sales of around 10 million yen as of June 2025 jumped to 110 million yen within six months, a tenfold increase. The driver was adjoe\u0026#39;s Playtime system, which rewards users based on pure game play time instead of requiring specific in-game achievements. Yasu said the clear value of earning points by playing resonated with light point activity users the app had not previously reached. Key KPIs improved: LTV rose 1.5x, ROAS hit 180%, and CPA fell below 200 yen.\u003c/p\u003e","blueskyPost":"Shukka Buta, a 10-year-old simulation game, grew monthly sales from 10 million yen to 110 million yen in half a year after adding adjoe's Playtime reward system. Users earn points for play time, not task completion. ROAS hit 180%, CPA under 200 yen.","twitterPost":"Shukka Buta, a 10-year-old simulation game, grew monthly sales from 10M yen to 110M yen in half a year after adding adjoe's Playtime reward system. Users earn points for play time. ROAS hit 180%, CPA under 200 yen.","threadsPost":null,"newsletterBlurb":"At Game Future Summit 2026, EAGLE CEO Ryuma Yasu revealed that the 10-year-old simulation game Shukka Buta grew monthly sales from around 10 million yen to 110 million yen in half a year. The growth followed integration of adjoe's Playtime reward system, which pays users for pure play time. Key KPIs improved: LTV rose 1.5x, ROAS hit 180%, and CPA fell below 200 yen.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/06/18/27243.html\",\"title\":\"10-Year-Old App 'Shukka Buta' Skyrockets to Monthly Sales of 110 Million Yen! Revitalizing a Mature App with a New Era of Point Activities via 'Playtime' [Game Future Summit 2026]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4105,"outputTokens":685,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781751957,"createdAt":"2026-06-18T03:00:40.000Z","publishedAt":"2026-06-18T03:04:57.000Z","updatedAt":"2026-06-18T03:04:57.000Z"},"cluster":{"id":"c_78a8bd2aa2ac0488f57b8223","canonicalTitle":"10年目のアプリ『出荷ぶた』が月商1.1億円へ大化け！「Playtime」による新時代のポイ活で成熟期アプリを活性化させる【Game Future Summit 2026】","representativeArticleId":"a_04bed7e5fbea1f5fa988404c","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"出荷ぶた\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-18T01:30:02.000Z","lastSeenAt":"2026-06-18T01:30:02.000Z","updatedAt":"2026-06-18T03:04:58.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/06/18/27243.html","title":"10年目のアプリ『出荷ぶた』が月商1.1億円へ大化け！「Playtime」による新時代のポイ活で成熟期アプリを活性化させる【Game Future Summit 2026】"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["出荷ぶた"],"studios":[],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":["At Game Future Summit 2026 on June 3, EAGLE CEO Ryuma Yasu said the 2015 simulation game Shukka Buta grew monthly sales from about 10 million yen in June 2025 to 110 million yen within six months.","The sales jump followed integration of adjoe's Playtime reward system, which pays users for pure play time instead of completing in-game tasks.","Yasu said the Playtime system attracted light point activity users the app had not previously reached.","Key KPIs after the integration included a 1.5x increase in LTV, 180% ROAS, and a CPA below 200 yen."]}