{"site":"Yomimono","license":"CC BY 4.0 (citation required)","generated_at":"2026-05-28T03:01:59.658Z","story":{"id":"r_f42264c0160f4ff88dd37536","slug":"pokemon-30th-anniversary-and-boss-collaboration-launches-june-1","url":"https://yomimono.id/pokemon-30th-anniversary-and-boss-collaboration-launches-june-1","headline":"Pokemon 30th Anniversary and BOSS Collaboration Launches June 1","summary":"Suntory Beverage & Food will run a collaboration between its BOSS coffee brand and Pokemon 30th Anniversary starting June 1. The campaign includes lottery prizes such as wearable Bossjan backpacks styled after Bulbasaur, Charmander, and Squirtle, plus renewed can designs featuring Pikachu, Eevee, and starter Pokemon from each region.","why_it_matters":"The collaboration ties a major beverage brand to Pokemon's 30th anniversary with physical merchandise and collectible packaging, a common but high-visibility promotional tactic.","published_at":"2026-05-28T00:45:05.000Z","source_count":1,"sources":["Inside"],"citations":[{"source":"Inside","title":"Pokemon 30th Anniversary x BOSS Collaboration: Win a 'Bossjan'! Three Types Inspired by the Original Starters, Including One That Glows Red and One with a Water Gun","url":"https://www.inside-games.jp/article/2026/05/28/182002.html"}],"license_url":"https://creativecommons.org/licenses/by/4.0/","entities":{"anime_titles":[],"manga_titles":[],"work_titles":["ポケモン"],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false}}}