{"site":"Yomimono","license":"CC BY 4.0 (citation required)","generated_at":"2026-05-22T19:11:55.394Z","story":{"id":"r_31a1ba2c433a440b8738ff22","slug":"nijisanji-heroes-and-biore-launch-drugstore-campaign","url":"https://yomimono.id/nijisanji-heroes-and-biore-launch-drugstore-campaign","headline":"Nijisanji HEROES and Biore Launch Drugstore Campaign","summary":"Nijisanji and NIJISANJI EN's 11-member hero unit HEROES is collaborating with Kao's Biore brand. From May 25 to June 30, customers buying Biore face care products at drugstore chains including Welcia, Tsuruha, Matsumoto Kiyoshi, and Cocokara Fine will receive original goods. A receipt lottery and a social media campaign offer towels and wall hangings.","why_it_matters":"The campaign brings the cross-agency HEROES unit, which debuted at Nijisanji Fest 2025 with a music video over 5.2 million views, into a real-world retail promotion across four major drugstore groups.","published_at":"2026-05-20T08:02:35.000Z","source_count":1,"sources":["KAI-YOU"],"citations":[{"source":"KAI-YOU","title":"Nijisanji \"HEROES\" and Kao Biore Collaborate: Limited Campaign at 3 Drugstore Groups","url":"https://kai-you.net/article/95424"}],"license_url":"https://creativecommons.org/licenses/by/4.0/","entities":{"anime_titles":[],"manga_titles":[],"studios":[],"people":[],"type":"announcement","domain":"vtuber","is_roundup":false}}}