{"site":"Yomimono","license":"CC BY 4.0 (citation required)","generated_at":"2026-05-29T19:11:30.470Z","story":{"id":"r_bd905b3485c94af7935d866b","slug":"mcdonald-s-japan-collaborates-with-vtuber-agency-vspo","url":"https://yomimono.id/mcdonald-s-japan-collaborates-with-vtuber-agency-vspo","headline":"McDonald's Japan Collaborates With VTuber Agency VSPO!","summary":"McDonald's has announced a collaboration with the VTuber agency VSPO!. In-store broadcasts featuring talents Hinano Tachibana and Beni Yakumo began on May 29, and a music video is scheduled for release on May 30.","why_it_matters":"A major global fast-food chain is directly partnering with a VTuber agency for in-store content and a music video, signaling deeper integration of virtual talent into mainstream retail marketing.","published_at":"2026-05-29T05:00:50.000Z","source_count":1,"sources":["Inside"],"citations":[{"source":"Inside","title":"McDonald's Collaborates with VTuber Agency 'VSPO!'? In-Store Broadcasts and MV Release Featuring Hinano Tachibana and Beni Yakumo","url":"https://www.inside-games.jp/article/2026/05/29/182076.html"}],"license_url":"https://creativecommons.org/licenses/by/4.0/","entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["橘ひなの","八雲べに"],"type":"announcement","domain":"vtuber","is_roundup":false}}}