{"site":"Yomimono","license":"CC BY 4.0 (citation required)","generated_at":"2026-05-22T19:38:47.714Z","story":{"id":"r_095deec019794196804c0c23","slug":"kiwi-design-partners-with-vrchat-pianist-tomosho","url":"https://yomimono.id/kiwi-design-partners-with-vrchat-pianist-tomosho","headline":"KIWI Design Partners With VRChat Pianist Tomosho","summary":"VR peripheral manufacturer KIWI design has signed a partnership with Tomosho, a pianist who performs primarily on the social VR platform VRChat. The agreement began in May 2026. KIWI design, headquartered in Shenzhen, Hong Kong, China, produces head straps, face interfaces, and other accessories for VR headsets. The company said it aims to deepen its understanding of Japan's VR community culture through the partnership and to offer products and brand value that better suit Japanese users. Tomosho started using VRChat in November 2023 and has since built a following as a \"VR pianist,\" hosting concerts and events in the metaverse. He also organizes the \"Tomosho Aquarium Group\" event series, sells a \"Tomosho BGM Collection,\" and collaborates with other artists and bands. KIWI design described the partnership as the first step in its localization strategy for the Japanese market, saying it wants to convey the \"comfortable fit\" and \"immersion\" of its products to Japanese users through Tomosho's performances. The company is an official Made for Meta certified partner and says its products are used in over 100 countries.","why_it_matters":"The deal marks a hardware brand's direct entry into VRChat's music scene as a localization tactic, treating metaverse performers as a channel to reach Japanese VR users rather than relying on traditional advertising.","published_at":"2026-05-19T17:31:08.000Z","source_count":3,"sources":["PR TIMES","ASCII.jp","PANORA"],"citations":[{"source":"PR TIMES","title":"VR peripheral brand \"KIWI design\" signs partnership with \"Tomosho\", a pianist active in VRChat","url":"https://prtimes.jp/main/html/rd/p/000000017.000173317.html"},{"source":"ASCII.jp","title":"VR peripheral brand \"KIWI design\" signs partnership with VRChat pianist \"Tomosho\"","url":"https://ascii.jp/elem/000/004/402/4402990/?rss"},{"source":"PANORA","title":"VR peripheral brand 'KIWI design' enters partnership with 'Tomoshou', a pianist active in VRChat","url":"https://panora.tokyo/archives/142769"}],"license_url":"https://creativecommons.org/licenses/by/4.0/","entities":{"anime_titles":[],"manga_titles":[],"studios":[],"people":["ともしょう"],"type":"news","domain":"vtuber","is_roundup":false}}}