{"site":"Yomimono","license":"CC BY 4.0 (citation required)","generated_at":"2026-05-29T18:19:30.008Z","story":{"id":"r_df3e931e4a4945038fa1a6ab","slug":"hikakin-s-onicha-and-misokin-drive-fan-consumption-at-seven-eleven","url":"https://yomimono.id/hikakin-s-onicha-and-misokin-drive-fan-consumption-at-seven-eleven","headline":"Hikakin's Onicha and Misokin Drive Fan Consumption at Seven-Eleven","summary":"Research and Innovation analyzed purchase data for HIKAKIN-produced products ONICHA and Misokin, which launched at Seven-Eleven on April 21. Both products took the top share in their categories within a week. The data shows they attracted new demographics, boosted total category sales, and were bought together at twice the normal rate, a pattern the firm calls fan-driven consumption.","why_it_matters":"The sales data provides a clear numerical example of how influencer products can expand a category's buyer base and increase per-customer spend through simultaneous launches.","published_at":"2026-05-29T07:45:57.000Z","source_count":1,"sources":["ASCII.jp"],"citations":[{"source":"ASCII.jp","title":"HIKAKIN is too strong. Even barley tea sells like crazy","url":"https://ascii.jp/elem/000/004/406/4406291/?rss"}],"license_url":"https://creativecommons.org/licenses/by/4.0/","entities":{"anime_titles":[],"manga_titles":[],"work_titles":["ONICHA","みそきん"],"studios":[],"people":["HIKAKIN"],"type":"news","domain":"other","is_roundup":false}}}