{"site":"Yomimono","license":"CC BY 4.0 (citation required)","generated_at":"2026-05-28T07:02:33.793Z","story":{"id":"r_3adeccfbf5844479906d6cb0","slug":"galleria-wins-gaming-pc-award-for-fifth-consecutive-year-drops-gaming-pc-label","url":"https://yomimono.id/galleria-wins-gaming-pc-award-for-fifth-consecutive-year-drops-gaming-pc-label","headline":"GALLERIA Wins Gaming PC Award for Fifth Consecutive Year, Drops 'Gaming PC' Label","summary":"Thirdwave's high-performance PC brand GALLERIA has won the Overall Satisfaction Award in the Desktop PC Category at the Gaming PC Award 2025-2026, conducted by IID, marking its fifth consecutive win. In an interview with Game Spark and Inside, Director and Senior Executive Officer Yusuke Nishimura discussed the brand's strategy and market challenges. Since around last year, GALLERIA has stopped calling itself a \"gaming PC\" and now positions itself as a \"high-performance PC\" to appeal to creators in illustration, music production, and video editing. The brand held an illustration contest with pixiv to reach new audiences. Nishimura noted that memory and storage prices rose 1.3 to 1.5 times from late 2025, driving up PC costs. To counter this, GALLERIA ran a Golden Week campaign offering a memory upgrade for 555 yen. On collaborations, Nishimura said models for remaining VSPO! members will release from mid-June, completing the full set. The brand is also approaching participants in STGR (Street Graffiti Roleplay) and recently collaborated with Honkai: Star Rail. A mini compact type PC is planned for release within the year.","why_it_matters":"GALLERIA's deliberate rebranding from 'gaming PC' to 'high-performance PC' reflects a strategic shift to capture the creator market beyond gamers, even as component price hikes pressure the entire PC industry.","published_at":"2026-05-28T05:15:05.000Z","source_count":2,"sources":["Game Spark","Inside"],"citations":[{"source":"Game Spark","title":"Why GALLERIA, which has collaborated with \"VSPO!\" and \"STGR\", continues to be highly evaluated-The \"unique strategy\" of deliberately not calling itself a \"gaming PC\" [Interview on winning the Gaming PC Award for the 5th consecutive time]","url":"http://www.gamespark.jp/article/2026/05/28/167035.html"},{"source":"Inside","title":"Why GALLERIA, which has collaborated with \"VSPO!\" and \"STGR\", continues to be highly evaluated - The \"unique strategy\" of deliberately not calling itself a \"gaming PC\" [Interview on 5 consecutive wins at the Gaming PC Awards]","url":"https://www.inside-games.jp/article/2026/05/28/182020.html"}],"license_url":"https://creativecommons.org/licenses/by/4.0/","entities":{"anime_titles":[],"manga_titles":[],"work_titles":["崩壊：スターレイル"],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false}}}