{"site":"Yomimono","license":"CC BY 4.0 (citation required)","generated_at":"2026-05-22T19:40:31.952Z","story":{"id":"r_98ac68be34994326bf532571","slug":"adidas-uses-anime-style-imagery-for-mundial-campaign-with-clot","url":"https://yomimono.id/adidas-uses-anime-style-imagery-for-mundial-campaign-with-clot","headline":"Adidas Uses Anime-Style Imagery for Mundial Campaign With Clot","summary":"Adidas launched the Mundial apparel and footwear collection with anime-style visuals created by digital artist Annie Choi. The campaign, developed with Hong Kong fashion brand Clot and its founder Edison Chen, features Brazilian footballer Raphinha and Colombia's Luis Díaz. Chen told Animenomics the animation allowed him to portray ideas that do not exist in real life. The work is part of a two-year collaboration between Adidas and Clot.","why_it_matters":"Legacy athletic brands are commissioning original anime-style work instead of licensing existing properties, a shift made possible by a consumer base that increasingly accepts Japanese-inspired animation produced outside Japan.","published_at":"2026-05-16T04:37:30.000Z","source_count":1,"sources":["Animenomics"],"citations":[{"source":"Animenomics","title":"Adidas tries out a sports-anime crossover","url":"https://news.animenomics.com/p/adidas-tries-out-a-sports-anime-crossover"}],"license_url":"https://creativecommons.org/licenses/by/4.0/","entities":{"anime_titles":[],"manga_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false}}}